How Indian Rock’s Largest Acts Had been Part of Play For a Trigger at Mahindra Independence Rock

You are currently viewing How Indian Rock’s Biggest Acts Were Part of Play For a Cause at Mahindra Independence Rock

Seagram’s 100 Pipers known as on Parikrama, Indus Creed and Zero to raise consciousness at the two-day competition in November

Rocking out to raise consciousness has been a section of band history for a protracted time altogether now. Mahindra Independence Rock carried ahead that tradition this past November, as section of Seagram’s 100 Pipers Play For a Trigger, particularly drawing consideration to reducing plastic utilize, planting trees and ocean conservation.

At the comeback edition of India’s beloved rock gathering Independence Rock on November fifth and 6th in Mumbai, Play For A Trigger teamed up with Indus Creed, Zero and Parikrama to procure competition-goers to fabricate their bit – alternatively runt a gesture, be it the utilization of a rice husk cup or planting seed paper – for the atmosphere.

The Seagram’s 100 Pipers Play For a Trigger pop up at Mahindra Independence Rock. | Credit: Abhishek Gupta

Normally coupled with Play For A Trigger’s call to “be remembered for correct,” I-Rock’s prime acts adapted three diversified causes each which resonated with them. Indus Creed shone a lightweight on the importance of our huge oceans, with the competition doubling down on reusable cups made of rice husk and buying and selling in plastic straws for steel ones. Zero lived as a lot as their name and picked the simply reason in the abet of zero extinguish and extinguish prevention. Mahindra Independence Rock also partnered with atmosphere sustainability agency Skrap to put in power zero-extinguish products and companies. Parikrama batted for a inexperienced future, which ties into Seagram’s 100 Pipers’ mission to plant a million trees and promote the regeneration of inexperienced spaces round the country. A guitar elevate wrapped in an envelope manufactured from seed paper became as soon as handed out to attendees, to abet reach the tally of a million vegetation.

These initiatives took off at I-Rock as section of the celebrations that introduced in Indian rock’s popular artists on stage as soon as more, lawful because the prolonged-running competition has been remembered for a protracted time now. Outside of the competition, Play For A Trigger, Mahindra Independence Rock and the bands also launched digital campaigns and movies which built a sustained curiosity.

Lead Image: Abhishek Gupta


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